In all markets, Gen Z is not the average customer, and the edible beauty industry is no exception. This Zoomers cohort has different POVs when it comes to picking the right beauty products.
They seek beauty essential brands that align with their lifestyle and beliefs, supporting healthy skin. Gen Z embraces edible beauty, a shift towards glowing skin and overall bodily health, driven by an increased understanding of accelerated aging impacts.
Edible beauty or beauty supplements become part of their self-care routine, with collagen peptides being particularly popular for skin health support. Let’s explore the 5 elements Gen Z craves in beauty supplements or nutricosmetics and how it helps achieve beauty from within.
Highlights
1. Exploring the World of Health Supplements through the Eyes of Gen Z
2. The Rise of Edible Beuaty & Health Supplements among Gen Zers
a. Why Edible Beauty & Health Supplements Movement Resonating So Strongly with Gen Z?
b. Can Edible Beauty & Health Supplements Really Improve Skin Health?
3. 5 Elements Gen Z Craves in Your Health Supplements
a. Individuality & Self-expression
b. Inclusivity & Beauty-for-all
c. Ingredients-led Transparency
d. All-things Sustainability
e. AI-tech-supported Phygital Experience
4. Nutra-beauty Opens Up New Opportunities for Health Supplement Brands
Exploring the World of Health Supplements through the Eyes of Gen Z
No other generations pave the way for a new era of inclusivity like Gen Z, and when everything changes at lightning speed, health supplements are at the forefront of it all. As the first generation growing up with social media in their teen years, these digital natives are bringing a fresh perspective to the world beyond beauty and wellness.
Understanding the Gen Z Demographic
Pride themselves as the largest generation of all, Gen Zers make up 26% of the global population. Generation Z is a post-millennials cohort of individuals born between 1997 and 2012. Apart from being socially conscious, they are tech-savvy with information at their fingertips at all times. On top of that, they are the most diverse generation, craving for inclusivity, authenticity, and transparency from brands of any kind, including edible beauty.
How Gen Z is Changing the Beauty World
Gone are the days when beauty was all about “perfection”. Ditching extensive retouching or airbrushing, Gen Z is all about embracing the perfectly-imperfections and expressing themselves in their own unique way. They are turning to beauty brands that embrace what they believe in, and demanding more from others that did not meet their expectations when it comes to topics surrounding “beauty for all”, including edible beauty.
Natural beauty, vegan skincare, sustainable packaging, and more are just a few buzzwords surrounding these digital natives. As a powerful purchasing group in the beauty industry, Gen Zers are becoming trendsetters and influencing the market as a whole, including the rising popularity of edible beauty.
The Rise of Edible Beauty & Health Supplements among Gen Zers
Speaking of leading the charge, Gen Zers are increasingly turning to health supplements and edible beauty products, resulting in even more beauty brands venturing into nutricosmetics in the form of chewable tablet, powder format, liquid shots and more. Apart from their healthy “obsession” over “beauty from within”, let us explore why Gen Z includes edible beauty in their daily self-care routine.
Why Edible Beauty & Health Supplements Movement Resonating So Strongly with Gen Z?
Perhaps it’s because Gen Z is more health-conscious, prioritizing wellness over superficial beauty and taking a holistic approach to self-care. Edible beauty offers a total wellness solution, making them feel and look good simultaneously. Sustainability and social responsibility add to the appeal of these edible beauty brands for Gen Z.
A Holistic Edible Beauty & Health Supplements Solution
Edible beauty or nutricosmetics are famed for their all-in-one dose of goodness beneficial for one’s beauty and wellness. Unlike other skincare products that tackle skin concerns only on the surface level, this skincare-from-within approach allows Gen Z to fill in the nutritional gaps that the body needs, whilst improving the skin health inside out.
Save Time Without Breaking the Bank
Integrating edible beauty into daily routines prevents Gen Zers from spending too much time on unnecessary skincare steps and wasting too much money on redundant products. Even though edible beauty alone does not replace Gen Z’s whole skincare routine, it acts as a boost that compliments one’s simple skincare routine.
Convenient Packaging Wins the Heart
One-the-go packaging in sachet form or convenient packs comes in handy for active Generation Z who appreciates the great outdoors. To put it simply, edible beauty packed in the above-mentioned convenient forms allows Gen Z to bring along whenever they go and enjoy the beauty supplements whenever they want.
Can Edible Beauty & Health Supplements Really Improve Skin Health?
Is edible beauty just a trend, or is there science to back it up? The answer is a resounding yes! Edible beauty supplements, including collagen peptides, are packed with essential nutrients for glowing skin from within.
Skin health reflects overall health, and dietary supplements support this idea, managing various skin conditions. Edible beauty addresses skin concerns at their root, providing the nutrients needed for greater overall health, bridging the gap between beauty and well-being.
5 Elements Gen Z Craves in Your Health Supplements
If you wish to win over the hearts of Gen Zers, it is time to rethink your approach when it comes to branding, producing, and marketing your health supplements. It’s more than just a pretty bottle with a fancy label. Gen Z wants an effective product that aligns with their values and supports their quest for clear skin, healthy hair, and overall wellness. Here are the top 5 elements Gen Z wants from your beauty supplements brand.
Individuality & Self-expression
Gen Z is all about individualism and expressing oneself, and they find themselves drawn to supplement brands that offer products reflecting their distinctive personalities and styles. This is especially true for the beauty supplements they consume. Creating edible beauty products that fit the eccentricity of Gen Zers allows them to express themselves in a creative way. And what better way to do so than customizing their supplementation routine, helping them find the right beauty supplement tailored to their needs?
From personalized vitamin packs such as vitamin c serums and skin supplements to collagen peptides, with the customer’s name printed on individually to customizable supplement plans according to one’s lifestyle, these edible beauty products are not only beneficial for Gen Z’s needs by offering support for glowing skin and healthy hair, but also add a touch of personality to their daily routine. To further fit into values shared among Generation Z, coming up with edible beauty supplements that are natural, vegan-friendly, cruelty-free, sustainable, and free of harmful additives is always a good idea.
Inclusivity & Beauty-for-all
The beauty industry has a history of exclusivity and negative endorsement of unattainable beauty standards, which in return, makes consumers feel insecure and inadequate. In spite of this, Gen Z comes to the rescue and continues to redefine multiple industries online and offline, bridging the gap between inclusivity and beauty, whilst breaking down the barriers of traditional beauty standards and what is considered “normal”.
They wish to see more universal beauty products, meaning nutricosmetics that cater to all genders, body sizes, skin types and tones. In addition, brands that provide a wide selection of edible beauty products are most likely to appeal to Gen Z consumers because they want to feel represented and included in the beauty industry.
Ingredients-led Transparency
Transparency or authenticity must be at the forefront to create beauty supplements that truly resonate with Gen Z. This means being transparent and disclosing the ingredients used and their origin before producing beauty products like natural skincare, vegan skincare, clean beauty, sustainable beauty or green beauty of any kind. Gen Zers prioritize knowing what exactly goes into the edible beauty they put in their bodies daily, and creating products that are natural, and non-GMO is also essential.
Apart from transparency when it comes to ingredients and manufacturing, Gen Z yearns for authenticity in beauty brands’ social media presence. In point of fact, social media is a significant platform for Gen Z, and incorporating “realness” into marketing strategies is a must. Building a strong yet authentic social media presence with killer content that aligns with the brand’s values will resonate with this generation and upsurge the likelihood of success.
All-things Sustainability
Gen Z – a generation that appreciates sustainable and eco-friendly practices, is always on the hunt for beauty products that protect not only the environment but also their well-being. The future lies in edible beauty supplements made with natural, plant-based ingredients and taking advantage of sustainable packaging. To align with Gen Z’s sustainable priorities, beauty brands should find ways to reduce their carbon footprint and prioritize sustainability throughout their production.
Correspondingly, a brand’s foray into sustainable packaging, such as paper packaging, recyclable glass jars, or biodegradable materials, would be a game-changer. Given that they may be manufactured as capsules or powders, emerging skincare trends like waterless beauty are helpful in this context of edible beauty.
AI-tech-supported Phygital Experience
In this day and age where digital natives dominate the worldwide population, technology and beauty have merged, and a new wave of AI-tech-assisted Phygital experience is taking the world by storm. Gen Z craves a seamless blend of the offline and online worlds, and they appreciate applications in store that allow them to interact with anything around them in person rather than through their mobile screens. From virtual quizzes to personalized diagnostics by sales assistance with the help of AI technology, Gen Z wants brands to make use of cutting-edge technology, at the same time, interact with people face-to-face.
Speaking of AI-powered devices, they can truly help beauty brands to further enhance the user experience by offering services or solutions tailored to Gen Z consumers’ needs and preferences based on data analysis. For example, following this crucial data on the state of one’s skin, hair, and more, a personalized edible beauty or supplement regimen will be created just for the Gen Z individual.
Nutra-beauty Opens Up New Opportunities for Health Supplement Brands
In conclusion, it is evident that the Gen Z demographic is actively seeking out nutra-beauty products that offer beyond the surface-level benefits. They are looking for health supplement brands that align with their appreciation towards individuality, inclusivity, transparency, sustainability, and Phygital experience.
You may entice Generation Z in this ever-changing industry with your edible beauty products by incorporating these essential components in your own way. All in all, Gen Z is shaking up the beauty industry, and we are here and ready for it.
Our Health Supplement OEM Solution Made to Reach Gen Z Cohort
As one of the most sought-after nutraceuticals OEM companies, Sky Nutraceuticals understands the importance of creating edible beauty products that meet the evolving needs of consumers.
With our all-inclusive expertise in product conceptualizing, ingredient sourcing, product formulation, creative design and regulatory compliance, we can help your skincare or beauty brand stay ahead of the curve and make the most out of these nutraceutical trends appeal to Gen Z.
Contact us today, and let’s get a head start in creating something that resonates with Gen Z consumers and beyond.
