The Malaysian skincare market is expected to grow annually by 3.07% (CAGR 2023-2027), set to bring in revenues totaling $ 773.07 million in 2024. In point of fact, the growing demand for natural and halal skin care products, driven by the younger generation’s rising fascination with skincare, fuels the Malaysian skincare market.
Wondering what kind of OEM skin care products Malaysian consumers truly desire from your beauty brand? Looking to expand your beauty business in Malaysia but not sure where to start? To answer these, we will discover what it takes to captivate the hearts of Malaysian skincare users and meet (or exceed) their expectations. But, before we jump right in, let us learn about what OEM means in skincare or beauty products.
What Does OEM Mean in Skincare?
The term OEM, or Original Equipment Manufacturer, has gained prominence in the skincare market and beauty industry. In essence, it describes the practice of outsourcing the mass production of OEM skin care products to an OEM skincare manufacturer.
For beauty brands and business owners alike, OEM skincare manufacturing allows them to bring customized and trendy skin care products to market without the need to invest in pricey manufacturing facilities or build an R&D team from scratch.
Such partnerships of contract manufacturing allow brands and businesses to access a plethora of development solutions, exclusive ingredients, cutting-edge formulas, and the capacity to create skin care products that align with international standards and target customers’ interests.
Top 10 Trending OEM Skincare Products in Malaysia
If you are planning to venture into the thriving skincare market of Malaysia or come up with a brand-new skincare series, understanding the consumers’ needs allows you to make informed decisions that set your brand apart from the rest. So read on as we unveil the crème de la crème of trendy OEM skincare products for your beauty business.
Waterless Products for Skincare
As water scarcity deteriorates, more and more skincare brands are opting for waterless skincare. These innovative products use oils, including facial oils and face oil, botanical extracts such as green tea, and other hydrating ingredients as a base to provide moisture to the skin, rather than diluting the formula with water.
For many years, water has served as the foundation for skincare products. However, the era of waterless skincare is gradually taking over, and for good reasons. Apart from being more concentrated with potent ingredients, waterless OEM skincare products offer benefits like longer shelf life and cost-effectiveness for your beauty business. Embrace the rising trend of waterless skincare to stay ahead in the competitive beauty industry.
Barrier-Repair Skincare Products
Skincare products that help to repair skin barriers are on the rise, especially among urban women who face radical damage from environmental stressors like UV and pollution. And with that, redness, inflammation, and uneven texture happen when the skin barrier starts to “crack”, which then further sensitizes the skin if not properly handled.
Skincare brands are now taking advantage of barrier-restoring ingredients like Niacinamide, and bringing more OEM skincare products made for skin barrier repair to the Malaysian market. This form of vitamin B3 is not only good at reducing inflammation, but it can also help with aging signs like fine lines and wrinkles.
Multifunctional or Hybrid Skincare Products: Simplifying the Skincare Routine
If truth be told, consumers demand convenience, and there is no better time than now for beauty businesses or skincare brands to leverage multifunctional OEM skincare products to cater to on-the-go customers in Malaysia. Such “hybrid” skincare products are every skin minimalist’s dream, perfect for those adhering to a skincare routine or skin care regiment, and are among the best skincare solutions that allow them to make time for other things by simplifying their skincare regimen.
Some skincare brands are blurring the lines between skincare and makeup, creating products that streamline one’s morning routine when getting ready for the day. Case in point, Cicapair Re-Cover SPF 40/PA++ CC Cream by Dr.Jart+ is a green-to-beige lightweight cream famed for its 3-in-1 combo effects – moisturizer, sunscreen, and color-correcting. It fits seamlessly into a skin care routine, showcasing the ingenuity and convenience of multifunctional skincare products.
Halal Skincare Products
Today, Halal is no longer only about religious conformity or practices; it has come to be recognized as a global representation of quality assurance as well as good lifestyle choices. For brands and companies of any kind, embracing halal should be the key component in the business models, as key industry players are paving the way for others to follow suit.
When it comes to halal-certified skincare products, they can cater to the demands of Muslim consumers beyond Malaysia. In addition, the overall production of halal OEM skincare adheres to Islamic laws and ethical standards, further enhancing the quality of said OEM skincare products for your beauty business.
Biotech Skincare Products Infused with Natural Extracts and Exfoliating Acids
OEM skincare products infused with biotech ingredients, such as glycolic acid, facial oils, and extracts of green tea and vitamin E, are growing more prevalent as a result of advancements in the Malaysian beauty industry and heightened environmental consciousness among consumers.
To put it simply, biotech ingredients, including these exfoliating acids and face oil components, are identical to what is found in nature and are produced in laboratories as an eco-friendlier alternative to fuel skincare formulations. The thing is, by reducing our reliance on resource-intensive ingredients, we are able to sustain scarce natural resources, whilst saving land from farming. Moreover, biotech ingredients come in handy when it comes to creating vegan skincare products with ingredients that typically would only be found only in animals.
Men’s Skincare Products: Addressing Unique Skin Concerns with Customized Solutions
The day when women were the only users of toners and moisturizers is long gone. We are in an era where skincare products are getting more “universal” than ever, with gender-neutral products ranking high up alongside some of the most sought-after women’s skincare products.
The cultural shift among Malaysian men in self-care is mainly due to the increased awareness of the relationship between skincare and wellness, especially concerning issues like clogged pores and oil production, which are more prevalent in men’s skin. This recognition has led to the development of specialized products like facial cleansers, designed to address these specific concerns.
In light of this rising demand, more beauty brands and companies have focused on the vital role of men’s skincare, all of which has brought about an upsurge of OEM skincare products made specifically for men or both genders. These products are crafted with the unique needs of men’s skin in mind, providing targeted solutions for their skincare routines.
Anti-Aging Skincare Products: Boosting Collagen Production and Minimizing Fine Lines
As the global population ages, there is a dire need for effective skincare products that address common signs of aging. In particular, consumers have developed a collective interest in maintaining youthful, glowing skin and are always on the lookout for preventative products such as eye cream, sun damage combatants sunscreen Vitamin-C serums, and products that stimulate collagen production.
These factors significantly contribute to skin firmness and help minimize fine lines. Collagen production is a key factor in maintaining skin elasticity and firmness, making it a highly sought-after attribute in anti-aging skincare products.
Skincare companies hop on the global aging phenomenon, recognizing its potential and investing in OEM skincare products aiming to combat wrinkles, fine lines, and sagging skin. By including products in their range that stimulate collagen production and counteract the effects of sun damage, companies can cater to a varied consumer base and position themselves as leaders in the ever-changing skincare market.
Natural & Sustainable Skincare Products
The shift towards natural and sustainable skincare products can be attributed to Malaysians’ mindfulness towards what they apply to their skin, alongside their increased environmental consciousness.
Traditional beauty industry practices have come under more scrutiny, leading more and more skincare brands to adopt more ethical methods of operation. As a result of that, an ever-growing array of skincare brands are aligning their skincare products with the value shared among socially responsible consumers, taking high-quality OEM skincare products infused with natural ingredients and packed with sustainable packaging onto the shelves.
Brightening Skincare Products: Addressing Dark Spots and Dark Circles
Pursuing fair and radiant skin, free from dark spots and dark circles, has long been a cultural ideal in Malaysia, fueling the demand for luminosity-promising products. In addition, beauty businesses and skincare brands are harnessing the power of vitamin C , known for its brightening and sun damage repairing properties, or other natural extracts that strive to deliver remarkable results, bringing a diverse range of brightening OEM skincare products made for different skin types.
These products aim not only to brighten skin tone but also to provide a healthy glow and tackle issues like dark circles and dark spots. As a result, skincare brands keenly capitalize on this lucrative opportunity, seeking manufacturers to source potent ingredients that promote a brighter complexion. They strive to create whitening OEM skincare products that address the desire to be fairer among Malaysian consumers, offering solutions for a healthier, more glowing skin.
Hydrating Skincare Products
Malaysia’s humid and hot tropical climate necessitates effective hydration solutions to combat dry skin and maintain a healthy moisture balance. As Malaysian consumers become increasingly conscious of their skincare routine, hydrating products such as hyaluronic acid serums and moisturizing products are gaining popularity for their ability to hydrate skin and rejuvenate.
These hydration solutions play a significant role in helping the skin retain moisture, leading to a healthier and more vibrant complexion. The popularity of glass-skin and jello-skin trends further highlights the need for such products. With the rising demand for dewy complexions, skincare brands are seizing the opportunity to deliver hydration-focused OEM skincare products, hoping to gain their competitive edge in the dynamic Malaysian market.
Sensitive Skin Care: Fragrance-Free Solutions for Common Skin Concerns
Sensitive skin is a common concern among Malaysian consumers, with skin reactions and irritation often triggered by certain ingredients. Consequently, the demand for fragrance-free skincare products, known for their less likely nature to irritate the skin, is on the rise. These products are formulated with gentle, soothing ingredients like aloe vera and chamomile, which help to calm irritation, reduce inflammation, and cater to various skin concerns.
As a beauty brand looking to make a mark in the Malaysian market, offering a range of fragrance-free OEM skincare products for sensitive skin could be a strategic move. This approach ensures you’re addressing the needs of those whose skin reacts easily and are seeking non-irritating, gentle solutions, thus catering to this growing consumer base.
Skincare Products for Oily Skin
The humid and hot tropical climate in Malaysia often leads to increased sebum production, making oily skin a common issue. Consequently, there’s a growing trend for skincare products designed to control oil and prevent breakouts.
These products often incorporate ingredients like salicylic acid and tea tree oil, known for their oil-regulating properties. By tapping into this trend, your beauty brand can provide effective solutions for oily skin, helping your customers maintain a balanced, healthy complexion.
Skincare Products for Different Skin Tones and Types
Inclusivity is a significant trend in the Malaysian skincare market, with rising demand for products that cater to a diverse range of skin tones and types. These skincare products are designed to address specific concerns associated with various skin tones and textures, such as hyperpigmentation in darker skin tones or redness in fair skin tones, and texture irregularities in different skin types.
Not only do these products aid in enhancing skin tone and improving skin texture, but they also help in promoting a healthy glow. By offering a diverse range of products tailored to these skin specifics, your beauty brand can demonstrate its commitment to inclusivity, ensuring that all customers feel seen, catered to, and empowered to enhance their natural beauty.
Skincare Products for Acne-Prone Skin
Acne is a prevalent skin concern in Malaysia, particularly for those with acne-prone skin, and the demand for effective acne solutions is ever-present. The market for acne-fighting skincare products is robust, with consumers seeking clear, blemish-free skin.
These skincare products often incorporate potent ingredients like benzoyl peroxide and salicylic acid, known for their acne-fighting properties, in addition to essentials like a gentle facial cleanser that’s suitable for daily use. By offering these products, your beauty brand can provide effective solutions for common skin concerns, helping your customers achieve a clear, healthy complexion.
Embracing OEM: Elevating Your Skincare & Beauty Business Through Insightful Choices
Opportunity awaits those who venture into the dynamic market of Malaysian skincare rife with possibilities. Beauty editors and industry experts agree that by embracing the world of OEM skincare and contract manufacturing, you can significantly elevate your skincare brand or beauty business. Whether you focus on Halal skincare, anti-aging skincare, men’s skincare, whitening skincare, or sustainable skincare, you will unlock a realm of possibilities for your brand.
There is no better time than now to take action and reach out to us here. Leveraging our insights and expertise in the industry, you can take that one step ahead in meeting the needs of your target consumers and position your brand as a front-runner in the Malaysian beauty market. Embrace the power of OEM skincare to create products that resonate with your audience and build a lasting, successful skincare brand.